The hotel industry is one of the largest and growing organizations around the globe. With this note, it is clear that the competition is very tight among hoteliers. Any promotional aid or tool can help narrow the gap among the competition. Utilization of online platforms for promotions is considered vital for high conversions. Websites are one of the best and popular tools used for business stimulation. Since there is a slight drawback found in websites, people tried to substitute these powerful tools for a landing page.

Your landing page will be a separate entity from your website. It has different functions and should be used on proper occasions.

What is it?

A landing page intends to deliver a single solid objective -- a Call to Action or CTA. This provides an instruction for audiences to provoke them with an instant response. A standalone landing page is created for the main purpose of promoting ad campaigns.  This can usually be accessed by a link or through a keyword query of a search engine.

Compared to a website, your hotel landing page gives emphasis on a particular product, service, or promo to promote higher conversions. To give a definite comparison between the two, you can think of your website as the hotel concierge and the landing page as your salesperson. In simple terms, the former is like a brochure and the latter a flyer. While both are used for promotions, the landing page is further designed to generate sales and conversions because of a simplified sales funnel.

When is the perfect time to use it?

As its name implies, you literally ‘land’ on the ‘landing page’ after clicking the ad link.  The purpose of why it is advisable to put an ad traffic to a landing page is because of the type of offer and transaction one is facilitating with.  A visitor who lands on a homepage website is given a lot of time to check and review your business property. This lessens the chance of the visitor’s conversion rate. In contrast, in a landing page, visitors are given an offer that is hard to refuse and usually requires an immediate response. This results in a conversion rate optimization or CRO. That is why it is important for you to know where and when to offer the right deals for your hotel as it can create a different impact.

You can utilize a landing page for any inbound digital campaigns. It can be about showcasing multiple and discounted products, promotional offers, packages, and contest.  These are supported by different sources. It can be from a paid ad campaign using search engines, social media platforms, emails, display banners, and other forms of marketing strategies.

Not all special offers and promos are for all people. That is why a landing page aims to lessen traffic and increase conversion rates. It means that those who have shown interest by typing related keywords on search engines are the main target. These are proponent buyers. With the use of effective landing page design and CTA, you can easily convert visitors into customers.

How it works

A landing page has its small and distinct niche and focused objective. It caters to a particular segment. Hotels can specify what they want in the ad campaign where they are paying for. For example, you are offering a 'staycation’ package. You are paying Google for ad campaigns and you have specified that you want visitors to be at least 60 miles from your hotel. Segments fall on families and couples ages forty and above.

You basically have two options. You can direct these visitors to your website’s packages section and wait if the visitor will book one as their choice. The other option is to direct them to your hotel landing page. This page will be dedicated to beneficial information that would engage visitors to avail the promo. It’s up to your choice of what works better.

Landing pages also have a feature that allows A/B testing, otherwise known as split-testing. It enables you to create a landing page optimization for conversions. A/B test lets you create various landing page versions until you found the one that works best for you. It is proven to be ideal when it comes to landing page optimization.

Where to ask support

TravelSolutions understand your needs and carry the same objective -- to deliver effective customer service. We offer visitor-friendly pages and inviting designs to increase your conversion chance. Feel free to contact us when you need a landing page design and get a free quote.